First Insight announced today that it was recognized for the fourth consecutive year in Gartner’s 2018 “Market Guide for Unified Price, Promotion and Markdown Optimization (UPPMO) Applications.” The report, by Gartner Research Director Robert Hetu and Principal Research Analyst Kelsie Marian,

The report notes “This technology can provide improved pricing and promotion planning and management throughout the entire life cycle of the merchandise. Individual price, promotion and markdown optimization solutions are being combined to form a unified solution to better align with the way that price is managed during the product's life, whether short-seasonal products or multiyear basic replenishment items.”

In the report, First Insight was listed among the representative vendors, and Gartner reviewed First Insight's InsightPricing and ElastiCast solutions.

“We are very proud to that our solutions have been included in Gartner’s Market Guide for UPPMO,” said Greg Petro, founder and CEO of First Insight. “Consumers have more information than ever at their fingertips, and retailers and brands must be quick to adjust their product and pricing strategies. InsightPricing and ElastiCast take the guesswork out of pricing, which is essential in today’s retail environment.”

Read the press release here.

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