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First Insight announced today that it was recognized in Gartner’s 2017 Market Guide for Unified Price, Promotion and Markdown Optimization Applications. The report was written by Robert Hetu, Retail Industry Services Research Director and published in 2014, 2016 and 2017

Hetu’s key findings included that “Optimization technology that uses science and a wide variety of inputs is in demand, as pricing is a primary strategy in competitive markets.” He also noted that “Surging e-commerce sales expanded the cross-channel implications of pricing, as consumers expect consistent shopping experiences due to the digitalization of retail.”

In the report, First Insight was listed among the representative vendors, and Gartner reviewed the InsightPricing solution.

“Gartner’s report highlights the rapidly changing solutions available to the retail industry. First Insight is proud to be recognized as one of the Representative Vendors and believe we are at the forefront of these solutions, offering products that have the potential to revolutionize the industry,” said First Insight President and CEO Greg Petro.

Read the press release here.

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