Marketers are constantly challenged to effectively reach consumers - to engage, to motivate and to sell. But how do you stand out from the increasingly strong competition?
First Insight enables you to:
Create an engaging experience with your brand: First Insight partners with retailers to create interactive games to connect with consumers. Each game is customizable to fit the look and feel of your brand. From the initial invitation through the play-pages to a call-to-action coupon, each element of design enhances the experience consumers have with your brand. First Insight engagements provide a structured, yet entertaining way to gain insight.
Develop relevant messages based on customer insight: As consumers opt to play and engage with your brand, consumer preference, pricing and sentiment data is captured. Marketers can use this information to create customized messages that are relevant and proven to generate more action. These messages (e.g. coupons, incentives) can be incorporated into a game itself or used for targeted marketing and promotional campaigns.
First Insight games can also capture consumer demographics, geographic location, psychographics, interests and shopping habits. This information can be used to create targeted "group" messaging or to analyze specific segments of your customers.
Cultivate deeper relationships with customers: Customers want an active voice in the products they buy and stores they shop. Retailers who embrace open communication are more likely to maintain stronger customer relationships. First Insight provides a means for you to create a two-way dialogue to enhance customer involvement and build brand loyalty. It's a win-win situation.