In a recent thought leaders webinar hosted by First Insight, Dave Szymanski and Frank Andrayauska, two retail experts, spoke to how combining social media and collective intelligence can lead to customer-driven merchandising and product development. Our audience included executives responsible for merchandising, private label, design, and ecommerce in fashion, consumer electronics, and sporting goods.
Dave sits on two boards—Zale Jewelers and OfficeMax; he also holds the J.C. Penney chair in marketing at Texas A&M where he founded its renowned center for retailing studies. Frank’s career spans a wide range of retail segments in CIO and IT leadership roles—at Laura Ashley, the global leader in furnishings and fashion; Staples in office and technology products and services; and KB Toys in games and toys.
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