With the success of Gilt Groupe and their famous “flash site sales,” other similar sites began to emerge including Rue La La, One Kings Lane & Eziba that replicated their limited-time, deep discount e-retail model. Gilt Groupe has paved the way for these online retailers and now, Eco-Fashionistas can get their chance to find some green friendly deals too!
Eco-fashion refers to stylized clothing that uses environmentally sensitive fabrics and responsible production techniques. Such items include re-used or recycled materials such as old soda bottles or organic raw materials like cotton grown without pesticides. It was only a matter of time until these two entities emerged. Welcome LovingEco! This flash sale site is essentially a Gilt Groupe for eco-fashion and natural goods. Similar to One Kings Lane and Gilt they feature ‘tastemaker pics,’ where celebrities and environmental experts curate their favorite products from the sales. Although LovingEco has added a new twist to their site by giving back to a ‘tastemaker charity.’ Exactly 3 percent of net proceeds from each purchase will be contributed to help support a social or environmental cause.
To learn more about LovingEco please visit http://tcrn.ch/k5QnNx Follow us on Twitter @FirstInsight to get the latest trends in retail.