Retailers Partake in Pinterest
It’s all about Pinterest, the latest social media craze that is taking people by storm. Pinterest has now hit 10 million unique monthly U.S. visits.
So what is all the fuss about? Well, “it’s addicting, it’s social and its driving tons of site traffic.” –Artemis Berry, Shop.org
On this new social media site people have the ability to share their favorite things through virtual pin boards and amazing imagery.
On Pinterest, people can monitor the activity of their boards or “repin” from the people or brands they follow.
If you are a smart retailer, you are taking advantage of this new wave of social media. Now, retailers can watch what their consumers are doing. The power behind Pinterest is the ability to share products and merchandise with others through simple imagery.
Oscar de la Renta is one smart retailer. He is leveraging the interest in Pinterest and has created “The Board,” a virtual inspiration board inviting the masses to participate in the design process by uploading images.
“Having a sense of what his fans consider beautiful or inspirational is a very powerful tool.” -Rachel Lamb, Luxury Daily
The board allows Oscar de la Renta to interact with consumers and have them communicate with one another through Facebook, Twitter and Pinterest. As users upload new images to the board, they can “pin it” on Pinterest, tweet about it, or share the image on Facebook.
“User-generated content is arguably the most powerful tool a brand can tap into to gauge a sense of what is important to the consumer.” -Rachel Lamb, Luxury Daily
Want to find out more about Pinterest? Please visit http://bit.ly/xRQRCh. First Insight is on Twitter! Follow us @FirstInsight to keep up with the latest trends in retail.