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Women's Apparel Company Case Study

Posted by First Insight

Oct 9, 2017 3:39:33 PM

Learn how a Women's Apparel Company improved their test accuracy by 34%, which directly relates to a decrease in markdowns and represents a multi-million dollar value proposition.

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  • Enabled merchants to make more accurate buying decisions based on direct-from-consumer validation data
  • Consumer tested products in less than 42 hours
  • Gained a forward looking view of which dresses were most profitable
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Topics: Improve Forecast Accuracy, Reduce Store Testing, New Product Success Rates, Set Entry Price Points, Reduce Markdowns, Marketer, Strategic Planner, Specialty Retail, Luxury Retail, womenswear