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Vera Bradley sets new products and price points with predictive analytics

Posted by First Insight

Jun 6, 2013 12:09:00 PM


At a time when retailers seem to be carrying more variations of products than ever in an environment of shrinking margins, everyone wishes they had a crystal ball. No one can truly see into the future, but new solutions and tactics are making it easier for retailers to gauge consumer interest on products and price points before they put items on the shelves.

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Topics: Set Entry Price Points, pricing, Marketer, Improve Forecast Accuracy, Specialty Retail, Vera Bradley, Featured Pricing, womenswear, women's apparel