Retail is at a tipping point.
Bankruptcies are at a record high and hundreds of stores are closing. Why?
The retail industry is facing a number of discouraging changes. Sales continue to shift toward online leading to drastically decreased foot traffic in brick & mortar stores.
Today’s consumer has unprecedented access to information. With so much content at their fingertips, consumer preferences are changing faster then ever, causing strain on the supply chain and placing more risk on brands than ever.
As these challenges continue to take affect, it has become more important that ever to get the right product on the shelves at the right price to avoiding new product failures and markdowns.