Rapidly changing customer preferences and the abundance of new shopping channels has made it increasingly difficult for retailers to align customer expectations with product selection and pricing decisions. Retailers need a faster and more accurate way to sense demand and to test the potential success of new products.
First Insight's breakthrough solution combines real-time consumer input with predictive analytics to determine which new products will resonate best in the market before costly investments are made. By identifying the right products at the smartest price, retailers are armed with accurate data for demand planning decisions at every point in the product development cycle. Our high-speed testing solution allows clients to recover lost profits and meet the needs of customers.
Current clients, ranging from $50M to $30B+ department stores, specialty retailers, fast-fashion retailers, manufacturers and e-commerce organizations use First Insight alone or in conjunction with existing testing processes and are experiencing unprecedented improvements in sales, margins and inventory turn.