Traditional in-store testing methods do not work well for fast fashion companies that have short and strict product development timelines. Because gathering results from in-store testing methods takes weeks if not months to gather, fast fashion retailers are often left to make large investment decisions with minimal direct-from-consumer data, especially when it comes to new product introductions. This inability to accurately align product development with consumer demand in a limited frame can lead to sub-optimal sales and excess inventory.
The First Insight high-speed testing solution enables fast fashion retailers to mitigate risks associated with product development and buying decisions and improve the speed at which products can be tested.
Current fast fashion retailers are leveraging the First Insight solution by testing new product assortments in a matter of days. Within 72-hours, retailers have a fact-based view of the potential success and profitability of each new item, well in advance of key buying decision dates.