With specialty retailers bearing full financial responsibility for un-sellable merchandise, accurate demand planning is essential to remain on top. There are no second chances and specialty retailers must "get it right the first time."
The First Insight high-speed testing solution enables specialty retailers to gain consumer feedback on merchandise at any point in the product development process with impeccable speed and scalability. From initial CAD drawings to final line reviews, in less than 72-hours, retailers can test hundreds of new designs or products among thousands of influential consumers.
Current specialty retailers use First Insight to identify the market receptivity of individual products and complete assortment plans. Specialty retailers can also segment results to better understand localized or regional variations in demand.
Armed with First Insight's consumer driven analytics, specialty retailers can subsequently use consumer insight to select items, calibrate buys, strategically adjust pricing and negotiate better vendor terms.