56% of respondents in a recent GreenBook study stated that market research methodologies are their biggest challenge. Why?
- Focus groups, conjoint analysis and other approaches are cost-prohibitive and time consuming
- Social media is unwieldy and there is no way to quantify the insights
- Response rates are abysmal
- There are too many competing techniques
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- Screen new product concepts in 24-72 hours
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From ideation to market entry, First Insight delivers actionable real-time data with speed, scale and science.
Learn how First Insight is changing the game for market research and consumer insight professionals around the world.