My Role


Consumer Insights

56% of respondents in a recent GreenBook study stated that market research methodologies are their biggest challenge. Why?

  • Focus groups, conjoint analysis and other approaches are cost-prohibitive and time consuming
  • Social media is unwieldy and there is no way to quantify the insights
  • Response rates are abysmal
  • There are too many competing techniques

First Insight enables you to reach the right consumers, delivering actionable insight in as little as 24-72 hours. With our solution you can:

  • Screen new product concepts in 24-72 hours
  • Test products, packaging and pricing using forward-looking consumer insights
  • Identify and customize optimal retailers assortments

From ideation to market entry, First Insight delivers actionable real-time data with speed, scale and science.

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Learn how First Insight is changing the game for market research and consumer insight professionals around the world.

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