Mark Cohen, Columbia GSB Professor, discusses the future of retail technology with Debbie Hauss from Retail TouchPoints
Mark Cohen, Columbia GSB Professor and former CEO of Sears Canada, Lazarus and Bradlees, discusses the evolving approach of using technology in order to make more informed decisions on new product design, selection and pricing.
“We experienced an overall sales increase of 4%, based on pricing changes from running Insights.”
- Stephanie Scheele, Senior Director Marketing Services and Consumer Insights, Vera Bradley
Pacific Sunwear confirms value delivered through First Insight's predictive analytic solution for new product selection and pricing.