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FAQ's

1. What is First Insight?

First Insight is a technology company founded on 30+ years of retail expertise that provides retailers with a high-speed testing solution to better predict which new products to bring to market to maximize ROI.

2. What exactly does First Insight do?

It is often difficult to predict which products will be "winners" and resonate best among consumers. First Insight's high-speed testing solution enables retailers to evaluate the future performance of new or existing items by engaging with large groups of consumers and collecting valuable preference, pricing, and sentiment data. In applying this data against predictive analytic models, First Insight clearly outlines which items resonate best among consumers and will ultimately be most profitable.

3. Why would I, as a retailer, use First Insight's solution?

According to leading industry research, over 55% of retailers "don't get information fast enough today to react to the difference between what they thought would happen vs. what is actually happening." With the First Insight high-speed testing solution, you are getting real-time, fact-based consumer insight in as little as 72-hours. You can and will make smarter decisions when armed with First Insight's consumer driven analytics.

4. What are the benefits of the First Insight solution?

Our solution is simple to integrate and intuitive to use. Current clients ranging from $50M to $30B+ department stores, specialty retailers and manufacturers, use First Insight alone or in conjunction with existing testing processes and are experiencing unprecedented improvements in sales, margins, and inventory turn.

5. What makes First Insight better than other platforms or solutions?

Our speed surpasses any other solution on the market today. In less than 72-hours, clients are provided with actionable guidance needed to make real-time, investment decisions. With First Insight's proprietary analytic models, you can be assured that you are receiving the most accurate data available.

6. How should we follow-up? What would be a good way to learn more?

The First Insight team is here to answer any of your questions and would be pleased to share with you a complimentary demo. Please feel free to contact info@firstinsight.com- with any questions or requests you may have and we will be sure to get back to you within 24-hours.