It was 2013, and consumers were embracing a new wave of online-only retailers and brands that leveraged technology. It was the era of Warby Parker, which ushered in a new movement in e-commerce, a new retail generation focused on vertical integration of manufacturing, branding and distribution. And it was completely upending the traditional retail model.

Stores were closing. Long-time brands were folding. And retailers were in a full-on panic as they struggled to keep pace with the demands of a new tech-savvy consumer that shopped whenever and wherever they wanted from the palm of their hand.

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