There’s a new in-crowd of brands hitting the retail scene, disrupting and causing an industry shift toward the idea that “small is the new big”. New digitally-native and niche brands are the future of retail. I predict these retail industry newcomers will continue to thrive in 2019 and many of these brands will see explosive growth this year.

Online engagement is the primary focus for many of these up-and-coming brands. According to The New York Times, retailers that succeed are more likely to embrace online and enhanced customer experiences. Data shows that 54 percent of all retail small businesses are either exclusively online or have an online presence. When looking just at new businesses, that percentage climbs to 63 percent.

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