It may be July, but many retailers' and brands’ heads are focused on the holiday season. That’s not surprising. What is surprising is that one of their key areas for concern this year is new and different: tariffs. This wasn't planned for when they were designing and pricing the products that consumers will be seeing soon.

Recently the Trump administration released another round of tariffs on Chinese goods worth $200 billion. This ramps up the U.S.-China trade war, and leaves retailers and brands wondering if their products will be on the naughty list.

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