I am passionate about removing the distance between consumers and retailers.
Years ago, retailers engaged with shoppers one-on-one to understand their needs and preferences. As the industry grew, personal dialogues were replaced with automated systems.
Today, many retailers and brands have lost touch with who their customers are and what they truly want. As a former merchandising executive, I saw a need for retailers and brands to re-engage with consumers to determine how products will perform before costly investment decisions are made.
In 2007, I founded First Insight, a technology company, to deliver what is now the world’s leading platform empowering retailers and brands to introduce the right products at the right price. I enjoy exploring and writing about how retailers can identify and deliver what their customers really want.