First Insight in the News

It used to be that retailers and merchandisers determined the length...

As we start 2012, it’s wise to consider what’s motivating the average consumer’s purchasing decisions beyond the current economic conditions or buying...

David's Bridal told its collective intelligence story in one of NRF's Big !deas session this week and of its experience with First Insight, Inc. With...

PITTSBURGH, PA January 12, 2012 First Insight, Inc., a technology company providing leaders in the retail industry with a predictive analytic consume...

Merchants are striving to develop optimal product selection, pricing and selling......

This past Saturday, December 3, 2011, TechVibe Radio interviewed First Insight’s CEO and President, Greg Petro on how First Insight helps retailers ke...

The combination of predictive analytics and social media is helping retailers anticipate the whims of fashion – but it’s not yet a substitute for exp...

Kate Middleton might be keeping mum on whether she’s picked Sarah Burton of Alexander McQueen to design...

Retail fashion buyers live with the risks of misreading their market and ending with piles of unsold shirts or dresses...

Fresh ideas — be they brilliant, clever, head-scratching or even a bit kooky — were everywhere you turned during the past year. Retailers found extrao...

Greg Petro sells confidence to retailers and manufacturers who sell almost everything else. Read more: South Side firm's games gauge shoppers - Pitts...

As customer engagement continues to be a competitive differentiator, it’s more imperative than ever for retailers to employ new tactics and technologi...

Which styles will fly off the shelves this season? Customers who play a new online fashion game are helping big retailers find out....

Web analytics services vendor First Insight Inc. has introduced an online game that tests the old notion that customers know best....

Three technology firms are helping retailers adapt to the changing ways consumers shop for apparel. Two of them, Fits.Me and Virtual Closet, allow sho...

As if to prove his deft entrepreneurial timing, the five years that followed the founding of Greg Petro's predictive analytics company have seen the p...

First Insight is aimed at connecting retailers and manufacturers to the voice of the consumer to optimize and streamline critical business decisions....

First Insight recently unveiled the newest version of Virtual Customer Viewpoint (VCV), a solution that it says allows merchants and designers to impr...

To get consumers involved in the development and promotion of products, First Insight’s Virtual Customer Viewpoint application engages shoppers throug...