Press Releases
"First Insight agreement with Pacific Sunwear to provide predictive testing solution for new products"
January 12, 2012
PITTSBURGH, PA - January 12, 2012 - First Insight, Inc., a technology company providing leaders in the retail industry with a predictive analytic consumer testing solution, today announced an agreement with Pacific Sunwear of California, Inc., a leading specialty retailer...
"First Insight Launches New Suite of Merchandising Tools For 2011"
January 9, 2011
New Technologies Will Enhance Consumer Data Collection and Continue to Help Retailers Make Smarter Buying Decisions
"First Insight Launches "Sold" – A New Retail Game to Engage Online Consumers"
August 11, 2010
Virtual Store Simulation Designed to Help Retailers and Manufacturers Make Better Buying, Pricing and Marketing Decisions
"TradeStone Software and First Insight Partner to Bring Consumer Voice into the Retail Product Design"
June 8, 2010
First Ever Use of Social Media in PLM Provides Real-time Feedback on Designs
"First Insight announces release of Version 7.0 of its Virtual Customer Viewpoint Solution "
April 14, 2010
First Insight, a company that adds science to the customer voice, has released the newest version of its Virtual Customer Viewpoint (VCV) Solution
"First Insight Unveils New Version of Solution at NRF Show: Gives Retailers and Brands a new Social Media Marketing & Sales Channel and Real-Time Lifecycle Visibility of What Customers Want"
January 10, 2010
At the National Retail Federation (NRF) show being held today, First Insight, a company that is revolutionizing the way retailers make business decisions by connecting them to the voice of the consumer, unveiled the newest version of Virtual Customer Viewpoint (VCV)
"First Insight Supports Assortment Decisions with Latest Version of Virtual Customer Viewpoint (VCV)"
August 3, 2009
Today, First Insight released Newton, the latest version of Virtual Customer Viewpoint (VCV), the only solution for reliably predicting sales, volume, and margin performance of trend- and innovation-driven merchandise with no sales history.
"Richard C. Marcus Joins First Insight’s Board of Directors"
April 29, 2009
First Insight, Inc., the leading provider of SaaS product market testing solutions for retail and consumer products, today announced that Richard C. Marcus has joined its Board of Directors
"First Insight Releases Einstein Version of Virtual Customer Viewpoint (VCV™)"
January 29, 2009
Today, at NRF, First Insight released Einstein, the latest version of Virtual Customer Viewpoint (VCV)
"Mark A. Cohen, Professor, Columbia Business School, Joins First Insight Board
of Advisors "
January 12, 2009
Today, at NRF, First Insight, Inc. announced that Mark A. Cohen has joined its Board of Advisors. Cohen is currently a professor at Columbia University’s Graduate School of Business.
