Press Releases

Thursday, Jan 12, 2012
-Press Releases         Media Contact: Michael McMullan / Katie Goldblatt Berns Communications Group, LLC (212) 994-4660   FOR IMMEDIATE RELEASE FIRST INSIGHT ANNOUNCES AGREEMENT WITH PACIFIC SUNWEAR TO PROVIDE PREDICTIVE TESTING SOLUTION FOR NEW PRODUCT S   PITTSBURGH, PA – January 12, 2012...Read More
Sunday, Jan 9, 2011
New Technologies Will Enhance Consumer Data Collection and Continue to Help Retailers Make Smarter Buying Decisions Pittsburgh, PA, January 09, 2011 First Insight, Inc the leading merchant recommendation platform that retailers use to select the most profitable new products, today launched a unique suite of merchandising tools for 2011, including Voice of Store Solution (VOS), Vertically...Read More
Wednesday, Aug 11, 2010
Virtual Store Simulation Designed to Help Retailers and Manufacturers Make Better Buying, Pricing and Marketing Decisions Pittsburgh, PA, August 11, 2010 First Insight, Inc., a leading software provider for the retail and consumer industries, today announced the launch of Sold, a virtual store simulation game designed to generate valuable consumer data through unique online customer...Read More
Tuesday, Jun 8, 2010
First Ever Use of Social Media in PLM Provides Real-time Feedback on Designs Gloucester, Mass., June 8, 2010 News Facts: TradeStone Software, recognized by analysts for delivering top-rated Merchandise Lifecycle Management (MLM) solutions that unify the design, sourcing, ordering and delivery of private label and branded goods and First Insight, a leader in consumer insights, today...Read More
Wednesday, Apr 14, 2010
First Insight announces release of Version 7.0 of its Virtual Customer Viewpoint Solution Newest feature redefines how investments are made in the retail industry Pittsburgh, PA, April 14, 2010 First Insight, a company that adds science to the customer voice, has released the newest version of its Virtual Customer Viewpoint (VCV) Solution, which will redefine how retail industry leaders...Read More
Sunday, Jan 10, 2010
First Insight Unveils New Version of Solution at NRF Show: Gives Retailers and Brands a new Social Media Marketing & Sales Channel and Real-Time Lifecycle Visibility of What Customers Want New York, NY – January 10, 2010 At the National Retail Federation (NRF) show being held today, First Insight, a company that is revolutionizing the way retailers make business decisions by...Read More
Monday, Aug 3, 2009
Today, First Insight released Newton, the latest version of Virtual Customer Viewpoint (VCV), the only solution for reliably predicting sales, volume, and margin performance of trend- and innovation-driven merchandise with no sales history. As First Insight's flagship SaaS solution, VCV now brings intelligence collected directly from customers to bear on assortment decisions. Designers and...Read More
Wednesday, Apr 29, 2009
First Insight, Inc., the leading provider of SaaS product market testing solutions for retail and consumer products, today announced that Richard C. Marcus has joined its Board of Directors. Mr. Marcus, a senior advisor at Peter J. Solomon Company, a leading independent investment banking firm, is a director of 7 Billion People, Inc. and My Wines Direct. He spent 28 years with Neiman Marcus as...Read More
Monday, Jan 12, 2009
Today, at NRF, First Insight, Inc. announced that Mark A. Cohen has joined its Board of Advisors. Cohen is currently a professor at Columbia University’s Graduate School of Business. First Insight, a Pittsburgh based company, is recognized as the leader in using consumer-based predictive analytics to guide merchants to better preseason decisions. Through Web 2.0 predictive analytics...Read More
Monday, Jan 12, 2009
Today, at NRF, First Insight released Einstein, the latest version of Virtual Customer Viewpoint (VCV), the retail industry’s only solution for predicting sales and margin performance of new merchandise with no historic sales data. VCV helps merchants put more winners in every line plan and floor set in design-led, technology-driven, and seasonal categories. VCV’s superior predictive...Read More