Customer Success

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The Camuto Group is a footwear and lifestyle brand company committed to delivering quality products, consistent branding, and outstanding value. Launched in 2005 with the introduction of its renowned footwear collection, the flagship Vince Camuto brand has expanded to offer clothing and accessories that are modern and forward thinking.

By identifying top and bottom products early in the development process, we are reducing our sampling and inventory costs and increasing our hit rate on winning new products by more than 50 percent.

Armed with customer input on new styles, we optimize our offerings to our key retail partners and reduce markdown exposure.

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CAMUTO GROUP CUSTOMER HIGHLIGHTS

AVOIDING LOSING PRODUCTS AND MAXIMIZING INVESTMENT IN WINNERS

Alex Del Cielo reflects on a First Insight testing example that enabled Camuto Group to cut a product from their assortment that would have under performed.

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ANALYZING THE DATA TO MINIMIZING RISK IN THE PRODUCT ASSORTMENT

Leah Robert discusses how Camuto Group utilizes First Insight to engage and listen to the customer to help Camuto Group make better assortment choices.

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IDENTIFYING WINNERS AND DRIVING INVENTORY DECISIONS TO MAXIMIZE REVENUE

Leah Robert  showcases a tested item with very positive results then delves deeper into how those results helped inform data-driven decisions for pricing and buy depth.

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