Randa produces men's belts, small leather goods, neckwear, luggage, casual bags, jewelry, and seasonal accessories including footwear, hats, gloves, and gifts, bringing these to market through all channels of distribution, worldwide.
We are dedicated to making our partners successful. Offering the right assortment through the right channel at the right price is critical for growth - and that requires timely and accurate information.
RANDA CUSTOMER Highlights
MAXIMIZING THE VALUE OF DATA
David Katz discusses how Randa utilizes a mix of qualitative and quantitative research methods combined with predictive analytics from First Insight to help inform new product pricing and marketing decisions.
Accessing the Voice of the Customer
David Katz and Jim Shea discuss the challenges of reaching consumers as a wholesaler, and how First Insight helps Randa access the voice of their customer through their retail partners.
The Bridge Story
David elaborates on the importance of finding new methods to make data-driven decisions, stating that, "You can't navigate tomorrow's landscape with yesterday's maps."