Customer Success

 

Randa produces men's belts, small leather goods, neckwear, luggage, casual bags, jewelry, and seasonal accessories including footwear, hats, gloves, and gifts, bringing these to market through all channels of distribution, worldwide.

We are dedicated to making our partners successful. Offering the right assortment through the right channel at the right price is critical for growth - and that requires timely and accurate information.

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RANDA CUSTOMER Highlights


MAXIMIZING THE VALUE OF DATA

David Katz discusses how Randa utilizes a mix of qualitative and quantitative research methods combined with predictive analytics from First Insight to help inform new product pricing and marketing decisions.

Accessing the Voice of the Customer

David Katz and Jim Shea discuss the challenges of reaching consumers as a wholesaler, and how First Insight helps Randa access the voice of their customer through their retail partners.

The Bridge Story

David elaborates on the importance of finding new methods to make data-driven decisions, stating that, "You can't navigate tomorrow's landscape with yesterday's maps."
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Featured Press

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