Iconic Brand Continues to Confirm Value Delivered by First Insight’s New Product Selection and Pricing Solution
PITTSBURGH & KING OF PRUSSIA, Pa.--(BUSINESS WIRE)--First Insight, a technology company transforming how leading retailers make product investment and pricing decisions, today announced a renewal of its agreement with iconic resort wear brand Lilly Pulitzer. First Insight’s consumer-driven predictive analytics continue to help Lilly Pulitzer make faster and more accurate design, buying and pricing decisions, thereby mitigating risks associated with new product introductions.
“Lilly Pulitzer is delighted to be extending our relationship with First Insight,” said Kate Kenny, VP of Merchandising & Planning, Lilly Pulitzer. “First Insight’s analysis of consumers’ merchandising preferences, print favorites, and style trends provides our teams..."