Flat Customer Centricity

Technology firm First Insight today revealed a new comprehensive platform for retailers, Customer-Centric Merchandising, which applies machine learning and predictive analytics to its “Voice of Consumer” data, a consumer data set that incorporates millions of data points collected over a 10-year period. The company offers solutions that help retailers make strategic product investments and informed pricing decisions.

Its enhanced Consumer-Centric Merchandising Platform increases predictive capabilities, price forecasting, targeted consumer segmentation data, offers deeper analysis and accurate buy quantity recommendations on new products, the firm said. 

Read the Full Article at WWD

Want more information? Fill out our form below.