M&S has partnered with technology firm First Insight and digital solutions firm Optitex
UK clothing, homeware and food retailer Marks & Spencer has invested in new software to further improve its sampling process and help reduce waste.
M&S has partnered with technology firm First Insight and digital solutions firm Optitex. The retailer says it is now able to leverage the combination of First Insight's product testing solution and Optitex's 3D computer-aided design (CAD) software to support digital workflows, create sustainable sampling processes, and increase speed-to-market.
Marks & Spencer has already been leveraging First Insight's consumer-driven predictive analytics software solution to make design, buying and pricing decisions across categories that include apparel, lingerie, footwear, accessories, food, home and beauty. The platform has enabled the British multinational retailer to test tens of thousands of products across more than 50 departments and use that information to shape collections and assortments that meet customers' desires and to offer those items at the right prices.
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