The First Insight Inc.-sponsored session was part of the National Retail Federation's "Exhibitor Big Ideas" program.

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First Insight’s recent research on product differentiation and pricing as well as the impact of Amazon and the preferences of affluent shoppers was the topic of the company’s “Exhibitor Big Ideas” panel discussion at the National Retail Federation“Big Show” earlier this week.

The session’s participants noted the importance of internal collaboration at retail and fashion apparel brands, the evolving role of the traditional merchant and why offering products not found on Amazon can drive sales and profits.

Read the Full Article at Women's Wear Daily

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