Spanish Fashion Brand Integrates Predictive Analytics to Fuel Apparel Designs and Pricing Decisions by Getting Closer to its Customers


PITTSBURGH
– April 4, 2017 – First Insight, Inc., a technology company transforming how leading retailers make product investment and pricing decisions, today announced a partnership agreement with international clothing retailer Desigual to provide consumer-driven predictive analytics. Through the partnership, First Insight will empower Desigual to make faster and more precise design decisions in some of its categories such as women’s, accessories, men’s, kid’s and shoes.

Desigual is an international fashion company founded in Barcelona in 1984. It is defined by its unique way of interpreting fashion and life, based on positive values such as creativity, fun and the celebration of difference, and reflected in original, upbeat and colorful designs. Through First Insight’s online social engagement tools, Desigual will gather preference data on new products from its customers. This data will then be analyzed by First Insight’s predictive models to better understand Desigual’s customer base in order to manufacture products that align with their needs.

“Consumer satisfaction is our ultimate goal. By implementing First Insight, we are enhancing our customer-oriented business model,” said Desigual. “We are thrilled to be working with First Insight, as this technology will be critical to understanding and meeting our growing customer needs.”

First Insight’s solution will enable Desigual to quickly evaluate a greater number of designs and products. The tool also calibrates inventory buys based on direct consumer input and predictive analytics, allowing Desigual to optimize allocation strategies.

“Desigual has built its business on successfully bringing new, cutting-edge and innovative designs to the market,” said Greg Petro, CEO and founder of First Insight. “Through our partnership, we will provide Desigual with the customer insights they need to inspire greater confidence in introducing fashion choices that match customer style preferences. We look forward to driving actionable results for Desigual.” 

About First Insight, Inc.
First Insight is the world’s leading provider of solutions that empower brands to incorporate the voice of the consumer into the design and merchandising of new products. Through the use of online consumer engagement, the First Insight solution gathers real-time consumer data and applies predictive analytic models to create actionable insights, which drive measurable value. Retailers, manufacturers and brands use the First Insight solution to design, select, price and market the most profitable new products for reduced markdown rates and improved sales, margins and inventory turnover. Customers include some of world’s leading vertically integrated brands, sporting goods companies, department stores, mass merchant retailers and wholesalers. For further information, please visit www.firstinsight.com.  

About Desigual
Desigual (www.desigual.com)
Desigual is an international fashion company founded in Barcelona in 1984. It is defined by its unique way of interpreting fashion and life, based on positive values such as creativity, fun and the celebration of difference, and reflected in original, upbeat and colourful designs.

With more than 4.600 employees, the company is currently present in almost 100 countries through over 500 of its own stores, multi-brand stores, concessions in department stores and new-category points of sale. It also boasts 19 of its own online stores and eight product categories: Women, Men, Kids, Accessories, Shoes, Living, Sport and Beauty.

Desigual Contacts:
Eva Cot
eva.cot@hkstrategies.com
Ana Sánchez
ana.sanchez@hkstrategies.com
+34 93 410 82 63 

Media Contact:
Michael McMullan
Berns Communications Group, LLC
(212) 994-4660 

Company Contact:
Gretchen Jezerc
VP, Marketing and Product Management
gretchen.jezerc@firstinsight.com