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Gain Insight

Step Four: Gain Insight to Maximize ROI

In as little as 72-hours, you will have insight on the future success of each item tested. Results are clearly displayed within your personalized dashboard, which can be accessed anytime, anywhere. The First Insight team is also always available to provide strategic guidance and operational support.

Having an upfront view of how items will perform in market enables you to make smarter decisions to:

  • Improve product assortments
  • Sell more items through at higher prices
  • Decrease markdowns
  • Mitigate risk of new product introductions

Drilling down to specific segment information (e.g. demographic or location) also provides direction for:

  • Regional merchandising
  • Targeted pricing
  • Personalized marketing and promotional campaigns