Step One: Select Items for Insight
First Insight's high-speed testing solution is simple to integrate and intuitive to use at any point within the product development process - from initial design sketches to item selection and allocation to inventory replenishment.
To begin the First Insight process, retailers first select the items that they wish to test among consumers. Images and descriptions of these items are then uploaded to their own personalized dashboard with a few, simple clicks. Within minutes, hundreds of items will be ready to test. Retailers are able to capture valuable preference, pricing and sentiment feedback to determine the future success of each item.
You can also segment the consumer data to learn how specific groups respond to each item. Segments can be divided out by demographic, geographic location, psychographic or behavioral response.