Business Challenges

Reduce Markdowns 

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Excessive markdowns start with having the wrong product

Retailers are constantly challenged with a high percentage of products that require excessive markdowns, which erode margins, profit and even brand image. 

How can retailers and brands avoid losing margins to product markdowns?

Customer Use Case

First Insight has a proven solution that allows you to test new products early in the development process, enabling you to select the best products and price them right.

By selecting the right products and pricing them based on consumer feedback, First Insight enables you to:

  • Increase the percentage of full-price sales
  • Eliminate poor performing products before they go to market
  • Decrease your markdown rate by up to 25%
Department Markdown Percentage
Pre-First Insight
Markdown Percentage
With First Insight

Reduction in Markdowns with First Insight

Women's Footwear 20% 18% 11%
Men's Trousers 17% 12% 33%
Underwear 30% 21% 30%
Lingerie 27% 14% 46%
Women's Knitwear 27% 26% 4%

Additional Content


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Product Differentiation: The Rising Tide in a Retail 'Sea of Sameness'
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Gartner Recognizes First Insight for its InsightPricing Solution in its “Market Guide for Unified Price Optimization, 2014, 2016 & 2017”
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How Retailers Can Avoid The Markdown Death Spiral
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Nearly Half of All Women Won’t Even Enter A Store Unless There Is a Sale
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Baby boomers rely on discounts more than cash-strapped millennials do
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Today’s Marketing Battle in the Age of Markdowns
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Markdown Mania: A Symptom of the Wrong Product at the Wrong Price
WHITE PAPERS
Markdown Mania: Consumer Perspectives on Retail Discounting Strategies
WEBINARS
Optimizing Supply Chain Efficiency with Predictive Analytics and the Voice of the Customer
ANALYST COVERAGE
Retail Needs a Refresh: PTC and First Insight Partner to Deliver Technology Solutions for Retailers
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Shoppers Expect Deep Discounts, Will Travel 100 Miles for 50% Savings
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Fung Global: Consumers Unwilling to Pay Full Price Pile Pressure on Retailers
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You're Willing to Pay More for Athleisure
PRESS COVERAGE
Consumers only willing to pay 76% of full price
PRESS COVERAGE
Pricing Report Shows the Negative Impact of Apparel Markdowns
PRESS COVERAGE
Fung Group: Menswear Prices Down By Nearly a Third
WHITE PAPERS
Menswear Prices Down Since 2013
WEBINARS
Wholesale Fashion: Increase Sales and Reduce Vendor Allowances Through Analytics
VIDEOS
Greg Petro on First Insight
ANALYST COVERAGE
First Insight named in Leading Analyst Firm's "Retail Handbook for Becoming Demand Driven" for 2012
ANALYST COVERAGE
First Insight named one of Gartner’s four “Cool Vendors in Retail” for 2012 and in 2014 Review
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