Business Challenges

Reduce Markdowns 

Start the Conversation

Avoiding excessive markdowns begins with First Insight


Markdowns erode margins, profit, and eventually, your brand image. With First Insight, retailers are reducing the frequency of product markdowns through improved pricing strategies. Fueled by First Insight's proprietary predictive analytics and consumer insights. Product success starts long before your products hit the market. Price your products right from day 1.

Customer Use Case

First Insight has a proven solution that allows you to test new products early in the development process, enabling you to select the best products and price them right.

By selecting the right products and pricing them based on consumer feedback, First Insight enables you to:

  • Increase the percentage of full-price sales
  • Eliminate poor performing products before they go to market
  • Decrease your markdown rate by up to 25%
Department Markdown Percentage
Pre-First Insight
Markdown Percentage
With First Insight

Reduction in Markdowns with First Insight

Women's Footwear 20% 18% 11%
Men's Trousers 17% 12% 33%
Underwear 30% 21% 30%
Lingerie 27% 14% 46%
Women's Knitwear 27% 26% 4%

Additional Content


REPORTS & WHITE PAPERS
The Pricing Disconnect Between Senior Executives and Consumers
WEBINARS
Webinar Recap | Retail Digital Transformation Roadmap
ANALYST COVERAGE
Gartner Recognizes First Insight for InsightPricing and ElastiCast Solutions
WEBINARS
Webinar Recap | Making Big Data Actionable: Leveraging Predictive Analytics to Thrive in the Retail Renaissance
WEBINARS
Product Differentiation: The Rising Tide in a Retail 'Sea of Sameness'
ANALYST COVERAGE
Gartner Recognizes First Insight for its InsightPricing Solution
FIRST INSIGHT BLOG
How Retailers Can Avoid The Markdown Death Spiral
PRESS COVERAGE
Nearly Half of All Women Won’t Even Enter A Store Unless There Is a Sale
PRESS COVERAGE
Baby boomers rely on discounts more than cash-strapped millennials do
REPORTS & WHITE PAPERS
How Retail Discounts Affect Shopping Habits Across Generations
PRESS COVERAGE
Today’s Marketing Battle in the Age of Markdowns
PRESS COVERAGE
Markdown Mania: A Symptom of the Wrong Product at the Wrong Price
REPORTS & WHITE PAPERS
Markdown Mania: Consumer Perspectives on Retail Discounting Strategies
WEBINARS
Optimizing Supply Chain Efficiency with Predictive Analytics and the Voice of the Customer
ANALYST COVERAGE
PTC and First Insight Partner to Deliver Technology Solutions for retail
PRESS COVERAGE
Shoppers Expect Deep Discounts, Will Travel 100 Miles for 50% Savings
PRESS COVERAGE
Fung Global: Consumers Unwilling to Pay Full Price Pile Pressure on Retailers
PRESS COVERAGE
You're Willing to Pay More for Athleisure
PRESS COVERAGE
Consumers only willing to pay 76% of full price
PRESS COVERAGE
Pricing Report Shows the Negative Impact of Apparel Markdowns
PRESS COVERAGE
Fung Group: Menswear Prices Down By Nearly a Third
REPORTS & WHITE PAPERS
Menswear Prices Down Since 2013
WEBINARS
Wholesale: Increase Sales and Reduce Vendor Allowances Through Analytics
VIDEOS
Greg Petro on First Insight
ANALYST COVERAGE
Leading Analyst Firm's "Retail Handbook for Becoming Demand Driven"
ANALYST COVERAGE
First Insight named one of Gartner’s four “Cool Vendors in Retail”
LOAD MORE