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White Paper

Holiday 2016 Survey Results: Retailers Somewhat Bullish

Fung Global Retail & Technology and First Insight conducted a survey the first week of August 2016 to gauge retailers' sentiment regarding consumers' holiday spending. 


White Paper

Prices Down 27%
Since 2013

Fung Global Retail & Technology and First Insight analyzed consumer tests of the menswear market. For one category prices were up 34%. Find out what that one category is, as well as more on the topic of product testing.


White Paper

Retail Email Overload: A First Insight Consumer Research Study

In this study, First Insight asked shoppers to weigh in on the emails they receive from retailers. They told us they only open 1 in 4 emails, and only 1 in 20 emails is relevant to them. What can you do about it?

Case Studies

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Case Study

Vera Bradley

Learn how Vera Bradley utilized First Insight's InsightSuite platform to design, select, price and market a whole new category of products.


Case Study

David's Bridal

Gain a better understanding of how David's Bridal, the leading bridal retailer is utlizing the First Insight predictive analytics solution to improve their forecast accuracy by 20%


Case Study

Women's Apparel Company

Learn how a Women's Apparel Company improved their test accuracy by 34%, which directly relates to a decrease in markdowns and represents a multi-million dollar value proposition.


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