Gartner recognizes First Insight, Inc.

Gartner, Inc., the world's leading information and technology research and advisory company named First Insight in two retail reports and a customer case study.


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Wednesday, Jun 19, 2013 Greg Petro
Greg Petro, CEO of First Insight, reveals insights from a discussion with senior retail executives on what JC Penney needs to do in order to grow.
Thursday, Jun 13, 2013 Greg Petro
The news over the last two weeks about the National Agency’s surveillance programs has made “Big Data” a household term.  By now we have all heard that the NSA is nearing completion of a 100,000 square foot top-secret data center in the Utah desert, capable of holding as many as 1.25 million 4-terabyte hard drives [...]

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Introduction Video: "Insight In Action"


The First Insight solution delivers inventory investment recommendations and go-to-market price point insight for products that are new to assortments. Merchants use our high-speed testing solution as a real-time, forward-looking tool to understand what consumers value and will ultimately want to buy.

First Insight Brochures

describe the imageEmpowering Brands & Retailers to Design, Select and Price Winning New Products
You need to sell the right items at the right price, in the right place at the right time. You need to know what your customers really want, and you need to make buying decisions with confidence. Find out how First Insight makes it easy.
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Screen Shot 2013 01 07 at 2.52.05 PMNew! InsightSelection
InsightSelection is the core of the First Insight platform. With InsightSelection, retailers and brands gain clear guidance on which products will perform well in the marketplace, so merchants and planners can make investment decisions with confidence.
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New! InsightPricing
InsightPricing allows you to determine optimal starting price points and forecast AURs before the product hits the market.
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New! InsightMarketing
InsightMarketing provides marketers with the ideal customer profile for a new product. Marketers can mine customer databases and CRM systems for customers with similar profiles, providing a ready-made market for targeting the new item.
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