White Papers

"Mitigating the Risks of New Product Introductions: An Assessment of Alternative Merchandise Testing Methods”


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This white paper provides an in-depth assessment of several merchandise testing methods, including two types of in-store testing and e-commerce testing. Each of these methods is compared to First Insight’s online predictive analytic testing solution.

 

"Weeding Out The Weak: Real-time Insight from Customers who Know."


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This white paper presents a methodology for new product selection which enables retailers to use consumer insight to accurately identify top and bottom performers before they are introduced to the market.  Retailers using this methodology are consistently realizing 3-9% gains in sales and margin dollars.

"Developing Exclusive Fashion Assortments Using Consumer Insight"

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This white paper discusses how brands and retailers can apply predictive analytics to consumer data to identify which products are most valued by their customers and develop exclusive assortments with confidence.

"Determining Entry Price Points Using Consumer Insight"

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This white paper focuses on how to determine optimal starting price points for new products.