Business Challenges

Set Entry Price Points 

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Do your customers see the Value In Your New Products?

Having the right product assortment is only half the battle. If customers don't value the product at the set price, even a winning product can fail. The First Insight solution lets you see relative demand at each price point -- allowing you to price your products correctly from day 1.

 

FN CEO Summit
IF THE SHOE FITS

Picking Winning Styles By Listening to the Voice of the Customer

featuring Leah Robert
Chief Communication & Strategic Development Officer
Camuto Group

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Additional Content


WHITE PAPERS
Elasticity Report: Decoding Price Elasticity to Unlock Revenue and Minimize Risk
ANALYST COVERAGE
Gartner Recognizes First Insight for its InsightPricing Solution in its “Market Guide for Unified Price Optimization, 2014, 2016 & 2017”
FIRST INSIGHT BLOG
Handbag Culture Clash? How Different Are Kate Spade and Coach Customers?
PRESS COVERAGE
Nearly Half of All Women Won’t Even Enter A Store Unless There Is a Sale
PRESS COVERAGE
Baby boomers rely on discounts more than cash-strapped millennials do
PRESS COVERAGE
Today’s Marketing Battle in the Age of Markdowns
PRESS COVERAGE
Markdown Mania: A Symptom of the Wrong Product at the Wrong Price
PRESS COVERAGE
Shoppers Expect Deep Discounts, Will Travel 100 Miles for 50% Savings
PRESS COVERAGE
Fung Global: Consumers Unwilling to Pay Full Price Pile Pressure on Retailers
PRESS COVERAGE
You're Willing to Pay More for Athleisure
PRESS COVERAGE
Consumers only willing to pay 76% of full price
PRESS COVERAGE
Pricing Report Shows the Negative Impact of Apparel Markdowns
PRESS COVERAGE
Fung Group: Menswear Prices Down By Nearly a Third
WHITE PAPERS
Menswear Prices Down Since 2013
FIRST INSIGHT BLOG
Speed. Scale. Science. The Future of Market Research
VIDEOS
Greg Petro on First Insight
FIRST INSIGHT BLOG
What’s Hot from the Consumer Electronics Show (CES)? Ask the Consumer.
ANALYST COVERAGE
Pricing - It's Only a Game
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