Gaining an edge in this hyper-competitive market can feel impossible.
Strategists for retailers and brands face major challenges:
- Driving a repeatable process for introducing winning products
- Identifying revenue and margin expansion opportunities
- Reducing markdowns
- Differentiating from the competition
- Encouraging customer loyalty and advocacy
First Insight can help strategists gain a competitive advantage in today’s market. With our solution you can:
- Benchmark your new product success rate against peers and competitors
- Determine how well your brand will extend into a new market with established competition
- Ensure your products are priced properly relative to competitive products
First Insight integrates big data analytics into a strategic decision-making process, bringing the voice of the customer to product assortment, entry pricing, targeted marketing and assessment of competitors.
Find out how retailers and brands across the globe are using First Insight to inform their strategy.