First Insight in the News

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The Black Ops of Retail

February 17, 2012 - Portfolio.com

To discern what consumers want, the retail industry uses samples, in-store tests, and focus groups. But a startup called First Insight...

"Tapping the Front Line: Empowered Stores at David's Bridal"

March 27, 2012 - Retail Systems Research

Leveraging employee feedback with First Insight predictive analytics ...

"Retailers as Mind Readers: How Technology Closes the Consumer Gap"
February 17, 2012 - Apparel Magazine

It used to be that retailers and merchandisers determined the length...

""Love it" or "Value it"...Which one is the purchase trigger?"
February 7, 2012 - Forbes Blog

As we start 2012, it’s wise to consider what’s motivating the average consumer’s purchasing decisions beyond the current economic conditions or buying...

"Here Comes the Bride--Collective Intelligence at the 2012NRF Big Show"
January 23, 2012 - Greg Girard, IDC Analyst

David's Bridal told its collective intelligence story in one of NRF's Big !deas session this week and of its experience with First Insight, Inc. With...

"Pac Sun Press Release"
January 12, 2012 - Berns Communications Group, LLC

PITTSBURGH, PA January 12, 2012 First Insight, Inc., a technology company providing leaders in the retail industry with a predictive analytic consume...

"First Insight Maximizes New Product Success With Consumer-Driven Analytics"
January 5, 2012 - Retail TouchPoints

Merchants are striving to develop optimal product selection, pricing and selling......

"TechVibe Radio/104.7FM Interviews First Insight"
December 3, 2011 - TechVibe Radio

This past Saturday, December 3, 2011, TechVibe Radio interviewed First Insight’s CEO and President, Greg Petro on how First Insight helps retailers ke...

"How BI is helping to predict fashion trends"
September 12, 2011 - Computerworld

The combination of predictive analytics and social media is helping retailers anticipate the whims of fashion – but it’s not yet a substitute for exp...

"The Kate Debate: Weeding Down Wedding Gowns"
March 9, 2011 - Women's Wear Daily

Kate Middleton might be keeping mum on whether she’s picked Sarah Burton of Alexander McQueen to design...

"Gauging popularity of a bridal dress"
February 18, 2011 - Financial Times

Retail fashion buyers live with the risks of misreading their market and ending with piles of unsold shirts or dresses...

"20 Ideas Worth Stealing"
January 3, 2011 - Stores

Fresh ideas — be they brilliant, clever, head-scratching or even a bit kooky — were everywhere you turned during the past year. Retailers found extrao...

"South Side firm"
November 13, 2010 - Tribune Review

Greg Petro sells confidence to retailers and manufacturers who sell almost everything else. Read more: South Side firm's games gauge shoppers - Pitts...

"First Insight CEO Greg Petro Talks Potential for Customer Gaming"
October 6, 2010 - Retail TouchPoints

As customer engagement continues to be a competitive differentiator, it’s more imperative than ever for retailers to employ new tactics and technologi...

"Turning fashion into a video game"
September 27, 2010 - Fortune Magazine

Which styles will fly off the shelves this season? Customers who play a new online fashion game are helping big retailers find out....

"With this game, online shoppers should know best"
August 12, 2010 - Internet Reailer

Web analytics services vendor First Insight Inc. has introduced an online game that tests the old notion that customers know best....

"Trying It On"
June 2010 - MR Magazine

Three technology firms are helping retailers adapt to the changing ways consumers shop for apparel. Two of them, Fits.Me and Virtual Closet, allow sho...

"How Social Media Reveals What Consumers Want Before Your Merchants Buy"
April 26, 2010 - Retail Solutions Online

As if to prove his deft entrepreneurial timing, the five years that followed the founding of Greg Petro's predictive analytics company have seen the p...

"Solution Spotlight: First Insight Brings Consumer Trends to Retail Decision Makers"
April 22, 2010 - Retail TouchPoints

First Insight is aimed at connecting retailers and manufacturers to the voice of the consumer to optimize and streamline critical business decisions....

"First Insight Solution Provides Real-Time Lifecycle Visibility into Consumer Trends"
March 3, 2010 - Apparel

First Insight recently unveiled the newest version of Virtual Customer Viewpoint (VCV), a solution that it says allows merchants and designers to impr...

"First Insight plays social online games to connect retailers with shoppers"
January 14, 2010 - Retail TouchPoints

To get consumers involved in the development and promotion of products, First Insight’s Virtual Customer Viewpoint application engages shoppers throug...