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February 17, 2012 - Portfolio.com
To discern what consumers want, the retail industry uses samples, in-store tests, and focus groups. But a startup called First Insight...
March 27, 2012 - Retail Systems Research
Leveraging employee feedback with First Insight predictive analytics ...
It used to be that retailers and merchandisers determined the length...
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As we start 2012, it’s wise to consider what’s motivating the average consumer’s purchasing decisions beyond the current economic conditions or buying...
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David's Bridal told its collective intelligence story in one of NRF's Big !deas session this week and of its experience with First Insight, Inc. With...
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"Pac Sun Press Release"
January 12, 2012 - Berns Communications Group, LLC
PITTSBURGH, PA January 12, 2012 First Insight, Inc., a technology company providing leaders in the retail industry with a predictive analytic consume...
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Merchants are striving to develop optimal product selection, pricing and selling......
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This past Saturday, December 3, 2011, TechVibe Radio interviewed First Insight’s CEO and President, Greg Petro on how First Insight helps retailers ke...
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The combination of predictive analytics and social media is helping retailers anticipate the whims of fashion – but it’s not yet a substitute for exp...
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Kate Middleton might be keeping mum on whether she’s picked Sarah Burton of Alexander McQueen to design...
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Retail fashion buyers live with the risks of misreading their market and ending with piles of unsold shirts or dresses...
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Fresh ideas — be they brilliant, clever, head-scratching or even a bit kooky — were everywhere you turned during the past year. Retailers found extrao...
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Greg Petro sells confidence to retailers and manufacturers who sell almost everything else. Read more: South Side firm's games gauge shoppers - Pitts...
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As customer engagement continues to be a competitive differentiator, it’s more imperative than ever for retailers to employ new tactics and technologi...
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Which styles will fly off the shelves this season? Customers who play a new online fashion game are helping big retailers find out....
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Web analytics services vendor First Insight Inc. has introduced an online game that tests the old notion that customers know best....
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Three technology firms are helping retailers adapt to the changing ways consumers shop for apparel. Two of them, Fits.Me and Virtual Closet, allow sho...
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As if to prove his deft entrepreneurial timing, the five years that followed the founding of Greg Petro's predictive analytics company have seen the p...
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First Insight is aimed at connecting retailers and manufacturers to the voice of the consumer to optimize and streamline critical business decisions....
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First Insight recently unveiled the newest version of Virtual Customer Viewpoint (VCV), a solution that it says allows merchants and designers to impr...
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To get consumers involved in the development and promotion of products, First Insight’s Virtual Customer Viewpoint application engages shoppers throug...
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