"Developing Exclusive Fashion Assortments Using Consumer Insight"
What You Will Learn:
The landscape of the retail industry is changing rapidly. With the overall industry growing at only 3-4% per year (according to the National Retail Federation), retailers and brands are in a constant tug-of-war to gain share. Certain categories are growing faster than others, and the players need to ensure they are well-represented in these categories while reducing their investments in slower growth areas. This white paper will discuss:
- How brands and retailers can apply predictive analytics to consumer data to identify which products are most valued by their customers
- How to tailor an exclusive assortment to your customer base that is unique and profitable
- How to avoid product commoditization