The big new this week is the FTC’s new regulations on social media. The agency recently realized the increasingrole that social media plays in the marketing and advertising industry. Due to the role that bloggers are now taking in endorsing products, the FTC has stepped in and said that bloggers must disclose if they are being given free products or are paid by a company. This marks the first time the FTC has updated it’s policy on endorsements for the first time in almost 30 years.
This move is one of the earliest in which government is taking a strong stance on social media and its uses and could have widespread implications on how retailers and brands engage with their customers.