Case Studies

How Dick's Sporting Goods uses data to make its products stand out


In the high-stakes, high-reward retail environment, retailers and brands must offer differentiated and innovative products that stand out from the competition. The challenge becomes how to accurately identify the winning new product ideas and styles, while cutting the underperformers. When faced with this challenge in 2015, Dick’s Sporting Goods sought innovation and partnered with First Insight to incorporate the Voice of the Customer and predictive analytics for retail into their design and buying decisions.

By leveraging retail predictive analytics and artificial intelligence, the national sporting goods chain has achieved greater product success rates and a stronger edge against the competition—leading to the 2018 signing of a multiyear expansion of the partnership with First Insight. Read the Business Insider case study to learn how Dick’s Sporting Goods uses First Insight’s retail analytics software and data to make its products stand out.

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