Vera Bradley sets new products and price points with predictive analytics
At a time when retailers seem to be carrying more variations of products than ever in an environment of shrinking margins, everyone wishes they had a crystal ball. No one can truly see into the future, but new solutions and tactics are making it easier for retailers to gauge consumer interest on products and price points before they put items on the shelves.
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First Insight, Inc.
2000 Ericsson Drive, Suite 200 Warrendale, PA 15086-6507