---
title: Marks & Spencer Adopts Customer-Centric Approach
description: Marks & Spencer partners with First Insight to put their customer at the center and drive full-price sell through. Watch the video to learn more.
---

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# [Marks & Spencer Adopts Customer-Centric Approach](https://www.firstinsight.com/case-study-posts/video-case-study-marks-and-spencer)

 Written by [First Insight](https://www.firstinsight.com/case-study-posts/author/first-insight) | Jun 12, 2020

**Elaine Wheeler,** Head of Digital Product Development at Marks & Spencer, explains how the London-based retailer uses First Insight to put the customer at the center of their product decisions.

Through First Insight, Marks and Spencer speaks to 1 customer every 5 seconds gaining invaluable product feedback before placing buys. The retailer has validated that products tested on First Insight have a ** 12% higher sell through** than untested products.

 

#### For more examples of how M&S uses First Insight, watch our [webinar](https://www.firstinsight.com/webinar-posts/marks-and-spencer-webinar-replay):<https://www.firstinsight.com/webinar-posts/marks-and-spencer-webinar-replay>

[View full post](https://www.firstinsight.com/case-study-posts/video-case-study-marks-and-spencer)

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