56% of respondents in a recent GreenBook study stated that market research methodologies are their biggest challenge. Why?
- Focus groups, conjoint analysis and other approaches are cost-prohibitive and time consuming
- Social media is unwieldy and there is no way to quantify the insights
- Response rates are abysmal
- There are too many competing techniques
First Insight enables you to reach the right consumers, delivering actionable insight in as little as 24-72 hours. With our solution you can:
- Screen new product concepts
- Test products, packaging and pricing using forward-looking consumer insights
- Identify and customize optimal retailers assortments
From ideation to market entry, First Insight delivers actionable real-time data with speed, scale and science.
|Recieve results from First Insight quickly|
|Test hundreds of attributes and/or product concepts|
|Filter and weight results with predictive analytics to find the "experts"|
Learn how First Insight is changing the game for market research and consumer insight professionals around the world.