My Business

eCommerce & Catalogs


As a direct seller, your catalog or website is your store. With frequent catalog drops and web updates, it is critical to get both the product and the presentation right.

Challenges for ecommerce and catalog retailers include:

  • Identifying the best sellers before you place them on the home page or cover page
  • Recognizing consumer preferences by geography to create more personalized offerings by location or demographic
  • Differentiating your product assortment through various channels

First Insight works with e-comm and catalog retailers to:

"“First Insight is allowing us to get ahead of our customer, providing us with true insight into consumer response well before we showcase an item as a KVI. The analytics are not only actionable, but reinforce the decisions we make when picking and correctly pricing engaging products every day through our digital and on-air properties.”

- Nathan Geller, SVP of Planning for HSN

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