At Retail's Big Show 2017, First Insight hosted an insightful panel on the industry-wide challenge of markdowns.
Watch the full video or view clips of the session below:
HSN's focus on getting it right
Karen Etzkorn, CIO of HSN, discusses the need for effective product selection and pricing in HSN's 'sell-out' business model.
making better pricing decisions
reacting to the supply chain
Alex Del Cielo discusses how price has affected the supply chain causing a focus on reducing markdowns to increase the bottom line.
increasing Value in the market
William Susman, Managing Director of Threadstone Advisors, discusses the need for companies to identify the impact that markdowns can have on companies of all sizes.
The Expectation of Discounts
William Susman comments on the prominent practice of discounting products and the difficulty of operating under constant promotions.
Adding Insight to Intuition
"Merchants only get the decision right 40% of the time."
Karen Ezkorn elaborates on the importance of engaging consumers by discussing the benefits of supplementing merchant decisions with insights for the best results.
"In retail, every season, new product is an uncertainty...We use First Insight to test product before it even hits the customer. [First Insight] not only impacted what we bought...but how much we bought."
Lisa Gavales, President & CEO
Things Remembered
First Insight Partners With HSN to Identify Top-Performing Products
First Insight Partners With HSN to Identify Top-Performing Products
The Markdown Virus is Worse Than Retailers Think
Retailers Flock to NRF’s Big Show Seeking Solutions, and Insights
Your Incessant Markdowns Are Giving Consumers "Sales Fatigue"
First Insight: Retailers Driving Markdown Mania
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