---
title: "AI in Retail: Sizzle or Steak?"
description: With all the buzz about artificial intelligence (AI) these days, retailers are naturally asking, “Is AI for real, or is it just a passing fad?”
---

[Jim Shea's Total Retail Articles ](https://www.firstinsight.com/jim-shea-total-retail)

# [AI in Retail: Sizzle or Steak?](https://www.firstinsight.com/jim-shea-total-retail/ai-in-retail-sizzle-or-steak)

 Written by [Jim Shea](https://www.firstinsight.com/jim-shea-total-retail/author/jim-shea) | Mar 24, 2023

With all the buzz about artificial intelligence (AI) these days, retailers are naturally asking, “Is AI for real, or is it just a passing fad?” Nearly every retail technology company is now slapping the “AI” moniker on their marketing materials, but which AI applications are really moving the needle for retailers?

A [Gartner report](https://www.gartner.com/en/documents/3906567/strategic-framework-of-ai-use-cases-in-retail) released in April indicated that retailers view AI as a strategic game changer, however, AI isn't yet in the top three priorities for technology funding. According to an August 2018 [survey of 400 retail executives worldwide by Capgemini](https://www.capgemini.com/research/building-the-retail-superstar-how-unleashing-ai-across-functions-offers-a-multi-billion-dollar-opportunity/), AI could save retailers as much as $340 billion annually by 2022, with 80 percent of the savings coming from AI-enabled efficiencies in supply chains and returns processes.

 in Total Retail

[View full post](https://www.firstinsight.com/jim-shea-total-retail/ai-in-retail-sizzle-or-steak)

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