---
title: How Will Retailers Deal with the New Tariffs Heading into Holiday 2019?
description: Tariffs will continue to hit the retail industry hard. How will retailers deal with them this holiday season? CCO Jim Shea explains in his new Total Retail article.
---

[Jim Shea's Total Retail Articles ](https://www.firstinsight.com/jim-shea-total-retail)

# [How Will Retailers Deal with the New Tariffs Heading into Holiday 2019?](https://www.firstinsight.com/jim-shea-total-retail/tariffs-heading-into-holiday)

 Written by [Jim Shea](https://www.firstinsight.com/jim-shea-total-retail/author/jim-shea) | Nov 19, 2019

The retail industry is feeling the effects of 15 percent tariffs imposed on Sept. 1 on a wide range of consumer imports, and is bracing for the impact of their expansion to additional goods on Dec. 15. These tariffs cover a total of about $300 billion worth of imports from China. Increases on tariffs imposed earlier this year were planned for Oct. 15, but were suspended just days before. Also in mid-October, a new round of U.S. tariffs took effect on $7.5 billion worth of European goods such as cheese, fruit, seafood, drinks and clothing.

While the burden of paying the taxes on imported goods will fall on U.S. importers initially, many consumers are worried that those costs will eventually lead to higher prices. Meanwhile, retailers and brands are fearing that consumers might tighten their purse strings so much that major layoffs and more store closures will be necessary. And all of this is occurring while some [analysts](https://news.harvard.edu/gazette/story/2019/08/rare-bond-rate-shift-may-suggest-future-recession-harvard-analyst-cautions/) say the U.S. should be preparing for a recession.

 on My Total Retail

[View full post](https://www.firstinsight.com/jim-shea-total-retail/tariffs-heading-into-holiday)

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