First Insight at NRF 2021

Understand More through Better Listening™

Stop Reacting and Start Anticipating with Next-Gen XM


Revolutionizing Retail: Experience First Insight content and presentations from NRF 2021 | Chapter 1


Next-Gen XM + Digital Transformation Maturity

A First Insight Digital Event

2020 accelerated the importance of Next-Gen Experience Management and Digital Transformation. Watch our recording of Will Yester, Director at Kalypso, and Gretchen Jezerc, First Insight SVP of Marketing as they discuss research results and advice around the maturity, adoption, and impact of Voice of Customer Analytics in retail.


Voice of Customer (VoC) Analytics – A New Normal in Today’s Retail Environment

The COVID-19 pandemic has magnified the importance of Voice-of-Customer Analytics in the retail landscape. Read our blog which includes key insights into the retail, footwear, and apparel industries – highlighting the significant growth in industry maturity for Voice-of-Customer Analytics technologies.



The vaccines are rolling out, but that doesn’t necessarily mean shoppers will be rushing back in-store. Our most recent consumer study found that almost a third of Americans are not comfortable getting vaccinated. Read our press release and download the infographic to learn more about how COVID-19 continues to impact consumers’ attitudes and shopping behaviors.

Layer 10

Top Predictions for Retail 2021

2020 was a year of unprecedented disruption. Unfortunately, retailers and brands need to prepare to hunker down some more, while looking ahead to what the new post-COVID world might look like.

With chaos comes opportunity. Heading into 2021, retailers and brands need to take advantage of any and all opportunities to start building for the future ahead. Read the “Top Predictions for Retail 2021”  Forbes article from Greg Petro, CEO of First Insight.

As seen on transparentforbesmodified


First Insight Solutions For Retail’s Greatest Challenges

First Insight created the world’s leading Voice of the Customer predictive analytics platform. We are committed to revolutionizing how retailers and brands can make better, faster and smarter product investment, pricing, planning and marketing decisions.This overview shows how First Insight helps companies overcome some of the most common and significant business challenges.


Why First Insight?

Learn more about how First Insight can help you make better Selection, Pricing, Planning and Targeting decisions.

Retail Refined, a MarketScale Podcast - What Can Retailers Expect in 2021?

Melissa Gonzalez, CEO and Founder of The Lionesque Group and Principal at MG2, interviewed First Insight CEO Greg Petro during her weekly MarketScale podcast, Retail Refined. Greg and Melissa discussed First Insight’s launch into Next-Gen Experience Management, predictive analytics and some of Greg’s predictions for the retail industry in 2021.

How It Works

First Insight’s Next-Gen Experience Management Platform provides a powerful, scalable, and easy-to-integrate solution that informs all the business decisions you face. Through advanced analytics including human computational modeling, Bayesian mathematical models, predictive analytics and APIs, First Insight’s platform represents a proven, breakthrough solution that helps you anticipate outcomes so you can build financial plans that you can achieve.

Understand More Through Better Listening

From Startups to Global Brands, Our Customers Get Results

Create Better Experiences, Faster

The Most Advanced And Mature Predictive Analytics Tools On The Market

Artificial Intelligence… Predictive Analytics… Machine Learning…
Everyone claims they have them, but not all are alike. First Insight’s patented approach uses a straightforward consumer engagement technique, requires fewer customer respondents, and provides more accurate output for better business decisions than other tools.

And you receive actionable results within 24-48 hours – much faster than most other solutions.

30—80% Increase new product success rates by 30-80%, improving forecasting accuracy.
4—10% Increase gross profit
by 4-10%.
30% Increase speed-to-market by reducing product launch time up to 30%.

Next-Gen Experience Management

Customer Experience

Listen to your customers. Create experiences they’ll love and value.

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Product Experience

From concept to decision in 24 hours - improving success rates by as much as 80%

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Brand Experience

Build your brand with your target customers – and create loyalty that lasts.

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Employee Experience

Engage and motivate your employees – and drive business results.

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Are Your Decisions Based On Instinct? History? Hope?

Get the insight. Schedule a free demo today.