First Insight at NRF 2021

Understand More through Better Listening™

Stop Reacting and Start Anticipating with Next-Gen XM

Revolutionizing Retail: Join First Insight for content and presentations throughout NRF

Schedule a Meeting Today

Contact us to schedule a meeting during NRF 2021's Virtual Chapter One event to learn how First Insight’s InsightSuite Software Platform utilizes two vital components, the Voice of the Customer and Predictive Analytics, to enable brands, manufacturers, retailers, and licensees to make better product decisions on new products by answering questions that include:

  • Which design elements and attributes are most valued by consumers?
  • Which products should be in the assortment, and which should be eliminated?
  • How should a retail product be priced, even without any sales history?
  • How much inventory should retailers/brands buy or develop?
  • How should a product be targeted to specific customer segments, retail channels and geographies?

Fill out the form below. We will reach out to schedule a time that works best for you. 


Next-Gen XM + Digital Transformation Maturity

A First Insight Digital Event

2020 accelerated the importance of Next-Gen Experience Management and Digital Transformation. Join Will Yester, Director at Kalypso, and Gretchen Jezerc, First Insight SVP of Marketing to hear research results and advice around the maturity, adoption, and impact of Voice of Customer Analytics in retail.

Thursday, January 21 at 3:30pm ET


Have you registered yet?

Register Now and Save. Choose your pass and check out NRF’s registration rates. Prices increase January 7.


First Insight Research: Significant Disconnect Between Senior Retail Executives And Consumers On Holiday Shopping

First Insight recently surveyed consumers and senior retail executives on consumer shopping habits, purchase behavior and influences driving decisions, and found that while 59 percent of consumers surveyed plan to shop online this holiday season, only 35 percent of senior retail executives believed consumers prefer to shop this way.

Download our infographic for a deeper look at consumer purchase behavior for the upcoming holiday season.

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Top Predictions for Retail 2021

2020 was a year of unprecedented disruption. Unfortunately, retailers and brands need to prepare to hunker down some more, while looking ahead to what the new post-COVID world might look like.

With chaos comes opportunity. Heading into 2021, retailers and brands need to take advantage of any and all opportunities to start building for the future ahead. Read the “Top Predictions for Retail 2021”  Forbes article from Greg Petro, CEO of First Insight.

As seen on transparentforbesmodified


First Insight Solutions For Retail’s Greatest Challenges

First Insight created the world’s leading Voice of the Customer predictive analytics platform. We are committed to revolutionizing how retailers and brands can make better, faster and smarter product investment, pricing, planning and marketing decisions.This overview shows how First Insight helps companies overcome some of the most common and significant business challenges.


Why First Insight?

Learn more about how First Insight can help you make better Selection, Pricing, Planning and Targeting decisions.

Retail Refined, a MarketScale Podcast - What Can Retailers Expect in 2021?

Melissa Gonzalez, CEO and Founder of The Lionesque Group and Principal at MG2, interviewed First Insight CEO Greg Petro during her weekly MarketScale podcast, Retail Refined. Greg and Melissa discussed First Insight’s launch into Next-Gen Experience Management, predictive analytics and some of Greg’s predictions for the retail industry in 2021.

How It Works

First Insight’s Next-Gen Experience Management Platform provides a powerful, scalable, and easy-to-integrate solution that informs all the business decisions you face. Through advanced analytics including human computational modeling, Bayesian mathematical models, predictive analytics and APIs, First Insight’s platform represents a proven, breakthrough solution that helps you anticipate outcomes so you can build financial plans that you can achieve.

Understand More Through Better Listening

From Startups to Global Brands, Our Customers Get Results

Create Better Experiences, Faster

The Most Advanced And Mature Predictive Analytics Tools On The Market

Artificial Intelligence… Predictive Analytics… Machine Learning…
Everyone claims they have them, but not all are alike. First Insight’s patented approach uses a straightforward consumer engagement technique, requires fewer customer respondents, and provides more accurate output for better business decisions than other tools.

And you receive actionable results within 24-48 hours – much faster than most other solutions.

30—80 Increase new product success rates by 30-80%, improving forecasting accuracy.
4—10 Increase gross profit
by 4-10%.
30 Increase speed-to-market by reducing product launch time up to 30%.

Next-Gen Experience Management

Customer Experience

Listen to your customers. Create experiences they’ll love and value.

Learn More
Product Experience

From concept to decision in 24 hours - improving success rates by as much as 80%

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Brand Experience

Build your brand with your target customers – and create loyalty that lasts.

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Employee Experience

Engage and motivate your employees – and drive business results.

Learn More

Are Your Decisions Based On Instinct? History? Hope?

Get the insight. Schedule a free demo today.