CASE STUDY: How solutions provider First Insight uses consumer data to help Dick's Sporting Goods make its product selection stand out

October 19 2018 by Daniel Keyes of Business Insider Intelligence


Dick's Sporting Goods has been working with First Insight, a customer-centric merchandising platform, for three years to improve its designing, buying, and pricing decisions through First Insight's predictive analytics platform. And the two companies have now announced a multiyear expansion of their partnership, allowing Dick's to continue to use consumer data to improve its product development and merchandising processes.

Business Insider Intelligence spoke with First Insight president and CEO Greg Petro to learn about the challenge that drew Dick's to consumer-driven predictive analytics, the strategy behind First Insight’s approach, and takeaways for all types of retailers.

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Dick's Sporting Goods  Assortment Planning  pricing application  Product Selection  Product Differentiation  customer-driven  future of retail  customer-centric merchandising

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